Goggo is an adult toy brand that aims to differentiate from the competition through use of joyful colors and friendly design. Their toys have smooth, organic shapes that closely resemble the curvature of the human body. The color palette is playful and appeals to both the curious and the more conservative of people.
The toy is fully waterproof and features a small vibrating motor at the tip. The positive and negative shapes in the button make it easy to find it without looking thus enhancing the user experience.
CREATIVE PILL'S ROLE
This project posed an interesting challenge to us. At the time of the design, most adult toys were rather intimidating. Goggo wanted to clearly differentiate from this trend. As a result, we had to look towards more friendly shapes and colors that would appeal to a new audience.
The product was designed using Injection Molding, Sonic Welding and DFM principles.